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Video production program work highlights viability of Wisconsin as film hub

goersab — Wed, 24 Jun 2026 13:00:25 +0000

Video production program work highlights viability of Wisconsin as film hubgoersab June 24, 2026

Students, alums assist in Deming’s unique medical drama ‘Winter Hymns,’ filmed in Menomonie

Los Angeles-based Wisconsin filmmaker Nathan Deming believes that there is an immense, untapped wealth of authentic storytelling in his Midwestern home state, and his goal is to continue highlighting regional characters and communities that audiences instantly recognize.

With his latest film, “Winter Hymns,” Deming also highlighted regional filmmaking talent. His professional crew worked alongside ��Ͽ� Polytechnic video production students and recent graduates: Doran Acero, Braden Borgerding, Parker Cmeyla, Bennett Johnson, Ethan Kulinski, Connor Nelson, Ryan Rumary and Caleb Sander.

“Making movies in the Midwest allows us to capture a genuine, grounded human element that also hasn’t been seen that many times authentically on film before,” said Deming, originally from Tomah.

Bennett Johnson (center left) and Parker Cmeyla (right) on the set of 'Winter Hymns.' / Parker Cmeyla

“Having ��Ͽ� Polytechnic students work alongside a more experienced crew was an incredibly rewarding aspect of this production. The creative energy on set was fantastic because the students brought an immense eagerness to learn, and the professionals involved were incredibly generous with their mentorship,” he said.

“Winter Hymns” was featured at ��Ͽ� Polytechnic’s 4th annual Unspooled Film & Animation Festival, May 9-10. This year’s festival placed a strong spotlight on regional talent and locally produced cinema.

Bringing filmmaking to the Midwest

With his creative roots firmly planted in the Midwest, Deming was at the forefront of the movement for Wisconsin’s new film office, Film Wisconsin. Operated by the Department of Tourism, Film Wisconsin promotes and supports the film and television industry in the state.

The office’s film tax credit makes $5 million available annually to assist the production of feature and short films, scripted and unscripted television shows, documentaries, broadcast advertisements, and production infrastructure in Wisconsin. The tax credit helps drive economic development, builds long-term investment in Wisconsin’s creative community, boosts domestic and global reputation and inspires movie tourism in Wisconsin.

Colleen Madden (left) in a scene from 'Winter Hymns.' / Peggy Trojan

Video production Lecturer Co O’Neill believes filmmaking is on the rise in Wisconsin, as productions decentralize from the coasts. “The passing of the film tax credit was a big deal for Wisconsin. Minnesota, Illinois and Michigan already had state film offices. The opportunity upped the profile of people already making movies here. More people now have a platform and are building a state network of resources for local folks,” he said.

Gabe Roeske, a department assistant in the School of Art & Design and 2019 alum, thinks that with the new tax credit being passed, more potential crew coming out of the university’s video production program, and more independent productions, like “Winter Hymns,” coming to the area, things are starting to move in a positive direction.

“There are already a lot of very passionate and incredibly talented video production people living in Wisconsin,” Roeske said. “They’re people who want to make films just as much as anyone else in the country, and they have the skills to pull it off. Unfortunately, with previous tax laws, lack of film incentives, and just a general lack of productions going on, a lot of people end up moving away in search of video production work.

“Hopefully projects like these, and the work of the video production professors and students, keep the momentum rolling and we can see Wisconsin filmmaking really flourish for the first time,” he said.

Doran Acero assists with sound on the set of 'Winter Hymns.' / Ericka Kreutz

Acero’s “You Must Destroy,” also featured at Unspooled, was filmed in his hometown of Grand Marais, Minnesota. Having graduated in May, he plans to remain in the region, knowing the rich storytelling culture and wanting to represent on film the places he feels most connected to.

“I am so happy to have been a part of the making of ‘Winter Hymns,’ and I want more films like it to be made here in the Midwest. I love the craft of filming and ideally, I can continue to pursue that here; in a place I love with people I love,” he said.

Bringing filmmaking to Wisconsin is something Johnson believes is “incredibly important, especially given the current state of the film industry. As independent filmmaking continues to grow and with the launch of the film tax credit, many young filmmakers in Wisconsin want our voices to be heard and our work to be seen around the world.

“Our goal is to help attract more film and television productions to Wisconsin and establish the state as a viable production hub,” he said. “Beyond the economic benefits, I think it’s an opportunity to showcase what Wisconsin truly has to offer. We are more than our accents or the Green Bay Packers – we’re a state with stunning landscapes, unique locations, and diverse, creative people whose stories deserve to be told.”

‘Winter Hymns’ – A golden opportunity

“Winter Hymns,” which was featured on Wisconsin Public Radio, was inspired by Deming’s father, a family physician who practiced palliative care late in his career. The unique drama, set over the course of a single day in a Midwest hospital, follows a dedicated palliative care doctor, played by Colleen Madden, who meets with a series of dying patients and their families.

Ethan Kulinski and Parker Cmeyla on the set of 'Winter Hymns.' / Parker Cmeyla

Working on a small budget, Deming reached out to O’Neill to see if video production students were available to help. O’Neill’s small-town connections also served well in helping Deming secure the lease of an affordable office building near the hospital in Menomonie for filming.

“Nathan learned about Stout’s program and the quality of our students,” said O’Neill, who’s taught video production for more than 20 years. “They’re composed, professional and excited to be on set. Working on the production of ‘Winter Hymns’ helped the university’s and the program’s profile, while giving the students professional experience. It was a symbiotic experience.”

Acero and Johnson joined Deming’s production team to help with lighting the week before principal photography. As second assistant camera, Johnson was responsible for changing lenses, helping build and prep the camera each day alongside Cmeyla, first assistant camera, and assisting with the on-set camera workflow. Acero served as production assistant, assisted the gaffer, operated the c-camera and ran sound.

Parker Cmeyla (right) on the set of 'Winter Hymns.' / Parker Cmeyla

The students also worked with sound recordist Roeske, who handed the main audio dialogue to a professional post-production sound mixer at Warner Bros.

“As the whole film takes place in a single room, we had to figure out how to make the doctor’s office visually appealing and squeeze a lot of visual variety out of this one location,” Acero said. “This short stint on an independent production was golden. I picked up so much new terminology, got to use tools that were a step above what I previously had, and I made professional connections that have already benefited me greatly.”

O’Neill added that watching professionals work, like cameraman Leo Purman, was life-changing for the students. “Watching his methods was an immersive experience for them that they wouldn’t have had in the classroom. In these guided experiences, they build soft skills while gaining knowledge of equipment and processes. They understand more and come back to the classroom changed in ways of professionalism,” he said.

Nathan Deming (right) and cinematographer Leo Purman on the set of 'Winter Hymns.' / Nathan Ouellette

2026 Unspooled Film & Animation Festival

The Unspooled Festival recognized outstanding achievements across multiple categories:

Best Documentary: “Making It” by Benjamin Mohr (M.F.A. design student).
Best of the Midwest: “A Date with Your Family” by Joel Sacramento (Madison)
Best Short Film: “Stay” by Aden Gonzalez (Racine)
Best Student Animation: “Badge of the Dead” directed by Hannah Brown (B.F.A. animation student)
Polytechnic Pioneers: “Delivery Life” directed by El Ovall (B.F.A. animation student)
Best High School: “Everything I Am, Everything I’m Not” by 17-year-old Xavier Alexander (Texas)
Best Student Short: “Seeing Diabetes” by Ryan Rumary (B.S. video production graduate)

The festival hosted animation premieres, including “Closet Combat 3” by alum Augustus Hinton, with support from a Minnesota Arts Grant; and “Glow” produced by Professor Jesse Woodward alongside several ��Ͽ� students.

Beyond screenings, the festival offered educational programming and workshops that provided hands-on industry experience to Wisconsin students, including ��Ͽ� Polytechnic students and secondary students from Eau Claire, Mauston and Milwaukee.

Guest speakers included Deming, who discussed the art of cinema and regional production, drawing on his decade-long “The Year Project” and his upcoming, untitled Wisconsin thriller. Jeff Kennel, an immersive documentary and editorial filmmaker who has documented conflict, post-disaster recovery, and poverty across 11 countries for NGOs like Americares, alongside commercial work for Trek Bikes and NMDP.

Eau Claire-based filmmaker Tim Schwagel joined the festival to share his invaluable expertise on the art of the short film. Guest speaker Hinton offered audiences an exclusive behind-the-scenes look at his creative process. Bowling Green State University animation instructor Rachel Immel, Sacramento, and alum Reed Theship-Rosales led hands-on mentorship sessions for students.

The 2026 Unspooled Film and Animation Festival was supported by a $10,000 grant from the Mellon Foundation and the Modern Language Association.

��Ͽ� Polytechnic’s School of Art & Design offers bachelor’s degrees in animation and digital media; game design and development-art; graphic design and interactive media; illustration; industrial and product design; interior design; studio art; arts administration and entrepreneurship; fashion design and development; and video production, and an M.F.A. in design.

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Students, alums assist in Deming’s unique medical drama ‘Winter Hymns,’ filmed in Menomonie Video production, Winter Hymns, directed by Nathan Deming

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Hero Caption: Nathan Deming (center left) directs Colleen Madden (center right) in a scene from 'Winter Hymns.' Photo by Nathan Ouellette.

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Ashley, Cadrex, Apogee among companies benefiting from engineering students’ prototypes

giffeyt — Mon, 15 Jun 2026 12:45:05 +0000

Ashley, Cadrex, Apogee among companies benefiting from engineering students’ prototypesgiffeyt June 15, 2026

Capstone projects demonstrate mechanical, manufacturing know-how, leadership skills

Tom Giffey

��Ͽ� Polytechnic mechanical engineering student Dominick Marco faced several challenges when he became team leader for the second semester of a capstone project on behalf of Cadrex Manufacturing Solutions.

In addition to designing and building a prototype that would automatically assemble a plastic latch and a steel bracket into a completed part, Marco had to ensure that his six-member team stayed on track as the project deadline – and graduation – approached.

Marco wasn’t just learning engineering; he was learning leadership.

“I worked on delegating by asking questions rather than directing, and through this and similar techniques, I was able to stay up to date on my team’s progress while helping direct team members to work on important tasks without overstepping or feeling like I was micromanaging,” explained Marco, of Eleva.

“Working on a project like this with a team is a very valuable experience,” Marco continued. “Learning alongside other up-and-coming engineers has been an incredible two semesters.”

Students, faculty and industry representatives examine the prototype for Cadrex after the demonstration.

Such applied learning, which is key to the polytechnic mission that distinguishes ��Ͽ� Polytechnic, was on display in mid-May as mechanical engineering and manufacturing engineering seniors presented their capstone projects to industry leaders, faculty members and peers. These two-semester projects aren’t theoretical exercises. They lead to real, working prototypes designed to solve problems for industrial sponsors. In addition to Cadrex, one of the nation’s largest metal fabricating firms, corporate sponsors included Ashley Furniture, Tomahawk Manufacturing, Apogee Enterprises, Genesis Industries, Frost Inc. and Industrial Heat Transfer.

“This course sequence truly is a capstone on a student’s academic career at ��Ͽ� Polytechnic,” said Assistant Professor Nathan Spike, part of the capstone teaching team. “Over the two semesters, a student completes the transition from engineering student to a full-fledged, career-ready manufacturing or mechanical engineer – or, in some cases, both for students pursuing a dual major. Students can put what they have learned in these courses directly into practice as they transition into their engineering career.”

According to the university’s most recent First Destination Report, 100% of 2024-25 graduates from the manufacturing engineering program reported they were either employed or continuing their education within six months of graduation, with an average starting salary was $76,000. During the same period, mechanical engineering graduates had a 99% employment rate within six months and an average starting salary of $66,000.

A ��Ͽ� Polytechnic student adjusts piston positions in the prototype. / Submitted photo

Process teaches communication skills

At the culmination of the capstone process, second-semester teams offer presentations of their mechanical and manufacturing solutions, then demonstrate them. During their presentation, Marco and his team – fellow seniors Aiden Koepsel, Ben Swift, Will Schlafke, Darren Byle and Josiah Castleberg – described their project scope and how they reached their final design. Originally, they considered a conveyor belt to carry the two parts. However, this was ultimately replaced with static, angled ramps that bring the two pieces together to become the completed part, which ultimately will be used in a battery holder in a data rack enclosure.

Later, the Cadrex group and other capstone teams moved into a nearby lab in Fryklund Hall to demonstrate their projects. The Cadrex prototype, a single workstation on casters, came to life, smoothly combining the pieces into completed latches, which flowed into a plastic bin.

The prototype that students developed for Cadrex Manufacturing Solutions combined these two pieces into one component.

After the demonstration, team members chatted about the prototype with Wayne Greensky, an automation engineer at Cadrex’s Osceola plant, who provided technical input during the project. While the students had solid technical understanding when they began the project, what really grew over the course of two semesters was their communication skills, Greensky said.

“Communication with project stakeholders helps students shake off communication anxiety and prepares them for proper meeting etiquette, structure, and progress update communications, while also dealing with customer dictated deliverables,” Greensky said.

The ��Ͽ� Polytechnic students handled challenges – including bill of materials ordering and issues with electrical schematics – promptly and professionally, he added.

“This type of project is useful for getting engineering students comfortable with solving an unsolved problem,” Greensky explained. “Undergraduate degree curriculums typically do not prepare the students with coursework that does not have a ‘correct’ answer or solution method. This senior design experience fills that gap nicely.”

Students discuss a pallet destacker they designed on behalf of Ashley Furniture.

Efforts aimed at automation

During the spring semester, the Cadrex capstone group was just one of 13 teams composed of 83 students from ��Ͽ� Polytechnic’s Robert F. Cervenka School of Engineering who worked on projects in Fryklund Hall labs.

Senior Sawyer Boigenzahn, a manufacturing engineering major from Mondovi, was the first-semester team lead for a project to create an automated system to wash and dry extruded aluminum window frames for Apogee Enterprises, owner of the Wausau Windows and Walls brand.

The frames, Boigenzahn explained, are processed in a CNC machine and emerge covered in chips, coolant and cutting fluid. Currently, the parts must be washed by hand, which leads to inconsistent cycle times. Automation would improve the quality and consistency of the process, ultimately saving Apogee time and money.

The five-member team – which also included Boigenzahn, Logan Boettcher, Brody Bongaarts, Brooks Brewer, and Joseph Gardner – conceived of a device that operated something like a car wash, but they pondered whether the sprayer or the aluminum part itself should be what moves. Ultimately, Boigenzahn explained, they decided it was easier to move the part through the sprayers than vice versa.

Based on feedback from their end-of-semester presentation, the team will return to build a prototype of their design in the fall semester. “We are at the start of that process, because this is a very difficult process to automate,” he said.

Boigenzahn, who previously worked as a welder, said the capstone project is a reminder that engineering isn’t about a single input inevitably leading to a single output: It’s a practical discipline that involves hands-on craft.

“For us, it’s an experiment in terms of our ability to understand the mechanical and engineering principles that we’ve been taught and actually apply them in the real world,” Boigenzahn said. “And more importantly, when you encounter real world problems – including teamwork issues, design problems, people giving you conflicting advice – how do you try to solve them? The thing about design is that you can’t just plug it into a computer and it spits out the right answer. That is just not the way this works.”

Despite the challenging work involved in the capstone process, Boigenzahn said it’s ultimately a valuable part of the ��Ͽ� Polytechnic experience. “I don’t think Stout would stand out as much if we did not do these things,” he said.

Capstone students cut holes in an electrical box while building their prototype for Cadrex Manufacturing Solutions. / Submitted image

Teamwork connects students, faculty, industry partners

The capstone process is a team effort, and not just among the students: In addition to Spike, instructors include Senior Lecturer Glenn Bushedorf, Lecturer Anwr Albaghdadi, Lecturer Brandon Dick and Lecturer Niloofar Moradian, with technical support from Paul Craig, program director for manufacturing engineering.

And it’s an effort that leads to results for industry sponsors, Spike explained. “The prototypes students develop often serve as a starting point or otherwise inform the direction a company will go with their process or product,” he said.

In addition, two semesters of intensive, iterative capstone work provide invaluable experience for emerging engineers as they enter the job market.

“Getting the chance to be a part of a project like this and create such a cool prototype machine for Cadrex has honestly been one of the best experiences to date,” Marco said. “This is the largest, most expensive project I have ever been a part of, and it makes me emotional seeing it come to a close. I am sad knowing that I will most likely never see it after it ships away, but I am so very happy to have gotten to design, develop and assemble the prototype.”

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Xcel Energy Cedar Falls Hydro project supports construction students’ industry experiences

goersab — Tue, 12 May 2026 15:00:00 +0000

Xcel Energy Cedar Falls Hydro project supports construction students’ industry experiencesgoersab May 12, 2026

Collaboration encourages students to consider impacts of infrastructure on greater community

Abbey Goers

Donning hard hats and safety vests, construction management and risk control students from ��Ͽ� recently stood at the base of the Cedar Falls Hydroelectric plant and peered up at the 60-foot-tall dam that creates the 1,800-acre Tainter Lake, north of Menomonie.

Cedar Falls Hydro is one of 19 hydroelectric facilities in Wisconsin operated by Xcel Energy, with a total generating capacity of about 272 megawatts of renewable and carbon-free electricity.

Xcel Energy is in the midst of a multi-year, $50 million+ project designed to improve the safety and increase spillway capacity of the Cedar Falls Hydro Dam. The phased upgrade first involves upgrades to the spillway, including tie-back anchors and mass concrete infill work. Future phases involve installing upstream cofferdams to install new spillway gates and constructing a downstream stilling basin to help reduce erosion of the riverbed at the dam.

Students in the Heavy Construction Methods & Equipment class, led by Assistant Professor Janelle Skoyen Hestekin and Lecturer John Beckfield, visited the site to see Xcel Energy’s project in operation and witness real-world applications surrounding the major community asset and capital project.

“Xcel Energy supports investment in educating the next generation of construction professionals by providing exposure to real-world construction projects and practical work experiences with ��Ͽ� students interested in the field of engineering, design and construction,” said Xcel Energy Project Manager Anthony Witkowski.

Prior to their visit, students worked together as a mock construction company to develop a broad-based construction plan for a mass concrete infill project, inspired by the Cedar Falls Hydro project. They presented their plan, which included materials, equipment, scheduling, staffing, permits, environmental quality, safety and job hazard analysis, and cost estimates to Witkowski and other Xcel Energy staff at the Cedar Falls site.

“It is clear the students put a significant amount of thought and preparation into their presentations in the areas of construction planning, construction safety, project scheduling and project cost estimating. I appreciated the clear written and verbal communication presented by the students,” Witkowski said.

Xcel Energy is an active member of ��Ͽ�’s Construction Industry Advisory Committee, from which the collaboration and learning opportunity arose. Hestekin adapted her course structure to incorporate the project and guided students throughout the process.

The class project kicked off with a visit from Witkowski and Dean Steines, chief dam safety engineer – hydro operations, who introduced the project background and design goals to the students from the owner’s perspective. They also met with Shane McFadden, CEO of Engineering & Construction Innovations, Inc. (ECI), the project's prime contractor, and ECI project staff to compare their planned approach to how ECI is actively completing the work.

“The project exposed students to the heavy civil sector of construction work, where new talent is needed to grow the workforce. A sincere thank you to Xcel Energy for offering this opportunity to the students,” said Hestekin, who is looking forward to additional opportunities for students to collaborate at the Cedar Falls site and other nearby facilities.

Students from Associate Professors Calvin Chen’s Building Electrical and Control Systems class and Assistant Professor Ashely Der’s Construction Safety / Risk Control class also visited the site to see the operations of the power distribution network to the nearby cities, and safety management procedures, such as hot work – welding, cutting, soldering, and other tasks that produce heat, sparks or flame – and Lockout/Tagout (LOTO), a safety procedure used to protect workers by preventing the unexpected energization or startup of machinery and equipment.

Presenting a complete construction plan

The Cedar Falls dam, constructed in 1910, is one of a few remaining Ambursen dams – hollow dams with open sections between the buttresses on the downstream side of the dam. It is the hollow sections that will be filled with mass concrete, which was the focus of the students’ presentation.

Their broad-based construction plan and estimate for a mass concrete infill project, presented to Xcel Energy as the owner, included staff wages, material and machinery costs, transportation of material, equipment and personnel, and overhead costs.

The students’ simulated work would consist of four separate concrete pours in each of the dam’s 18 bays, with work beginning on Aug. 10 and completion on Nov. 12, taking into account rainfall, river flow and potential temperature-related concrete issues.

Their safety plan listed OSHA safety training requirements; the inspection of equipment, causeway, the local road and dam; and more.

Allie Hubbard, of Forest Lake, Minnesota, Ben Larson, of West Salem, and Blake Bargender, of Abbotsford, think the project was the most beneficial experience in the course, allowing them to visualize their classroom learning in a real-world setting.

“What stood out most was experiencing the project as if we were part of an actual company. I gained a better understanding of how important communication is across all team roles. I also learned the importance of maintaining strong relationships with subcontractors, since the construction industry is highly interconnected,” said Hubbard, who is also majoring in interior design.

Being able to visit the site and talk to the people actually working on the project gave Larson a new perspective and helped him see what the student group did well on their project and what they could have done better, Larson said.

Bargender plans to one day serve as a project manager for a commercial construction company. “This research project, presentation, and site visit significantly helped me prepare for my future career because it simulated a very realistic situation of estimating and planning in the role of a project manager,” he said.

Students contributing to the greater community

Xcel Energy’s long-standing partnership with ��Ͽ� continues to grow in meaningful ways, said Community Relations Manager Tim Bartels. “We are pleased to connect students directly with real-world infrastructure and community assets. We’re especially proud that these collaborations support broader commitment to sustainability, giving students the opportunity to engage with projects that advance clean energy and the communities we serve,” he said.

Hubbard thinks that with industry partners and collaborators, like Xcel, that encourage hands-on learning, “Stout students can continue to make lasting impacts on community and environmental projects by applying what we learn in class to real-world situations. Projects like the hydro facility show how we can contribute to the greater community. I am most interested in the opportunity to contribute to how our world is built in the future and to make a lasting impact on the places people use every day,” she said.

Larson and Bargender agreed and added that students can also make an impact on community or environmental projects by getting involved with student organizations, like the Student Construction Association, Women in Construction, and Sigma Lambda Chi, and by volunteering or joining a construction competition team to gain real experience.

“The more you put in, the more you get out of it,” Larson said. “What I like most about my construction management major is how many opportunities it opens up. In our program, we are exposed to a little bit of everything. So, when we graduate, there are so many directions within the industry. I like that flexibility and the fact that the possibilities are pretty much endless.”

As a construction management and interior design double major, Hubbard enjoys being a part of the entire process “from the very beginning, meeting with clients, understanding their needs and wants, and then bringing their vision to life. It’s especially rewarding to guide clients through the process and ultimately hand over the keys to a finished structure they can be excited about,” she said.

Xcel Energy provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Its spillway modernization project was approved by the Public Service Commission of Wisconsin in 2021, with the multi-year project beginning in 2022. The project is part of Xcel Energy’s investment in a cleaner electric system, as it drives toward 100% carbon-free electricity by 2050.

Graduates from ��Ͽ�’s B.S. construction management program reported a 100% employment rate within six months of graduation and an average starting salary of $70,000, according to the latest university First Destination Report.

��Ͽ�’s School of Management offers 20 undergraduate and graduate degrees and certificates that build students' leadership skills in operations and management, business, hospitality and technology innovation, and military science fields.

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Collaboration encourages students to consider impacts of infrastructure on greater community Construction management students at Xcel Energy's Cedar Halls Hydro Dam

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Oshkosh Corporation will host Design Wisconsin, ��Ͽ�’s annual event exploring innovative design

giffeyt — Thu, 07 May 2026 15:25:40 +0000

Oshkosh Corporation will host Design Wisconsin, ��Ͽ�’s annual event exploring innovative designgiffeyt May 7, 2026

Professionals, students will gather May 29-30 for a showcase of the cultural and commercial impact of design

Tom Giffey

Oshkosh Corporation, a leading innovator of purpose-built vehicles and a Wisconsin-based Fortune 500 company, will host the Fifth Annual Design Wisconsin event May 29-30 at its Global Headquarters in Oshkosh.

Design Wisconsin, presented by ��Ͽ�, is a showcase of the impacts of industrial design and fashion design on Wisconsin’s culture, commerce, community and brand. The event typically draws several hundred design professionals and students annually. Admission is free, but organizers request that attendees register in advance.

In addition to serving as host, Oshkosh Corporation will be among the many Wisconsin and Minnesota companies that will display their designs and products at the event, which is held each spring at a different site. In the past, Design Wisconsin has taken place at Milwaukee Tool in Milwaukee, Trek in Waterloo, DELVE in Madison, and on the ��Ͽ� campus in Menomonie.

“We have an exciting lineup of speakers, workshops and exhibitors the embody this year’s theme, ‘Innovation by Design,’” said Professor Jennifer Astwood, director of the industrial and product design program at ��Ͽ�, who is organizing the event with ��Ͽ�’s Continuing Education & Conferences office.

Headquartered in Oshkosh, Oshkosh Corporation employs more than 18,000 people worldwide. Formerly known as Oshkosh Truck Corporation, the company makes vehicles for defense, fire and emergency, commercial, and other market segments. Its products can be found in more than 150 countries under brands such JLG®, Pierce®, MAXIMETAL, Oshkosh® S-Series™, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products, Oshkosh AeroTech™, Oshkosh® Defense and Pratt Miller.

��Ͽ� Chancellor Katherine Frank speaks at the 2024 Design Wisconsin event hosted by Milwaukee Tool.

Designers and executives from Oshkosh Corporation will be among the featured speakers sharing frontline expertise that is actively reshaping how the world around us is designed, built and experienced. Design Wisconsin speakers will include:

Austen Angell, founder and CEO of Modern Edge Inc., a design and development firm at the leading edge of health technology and user research, and CEO of Epira.AI, which harnesses artificial intelligence to modernize how governments and citizens interact. Angell served as chair of the Industrial Designers Society of America and was inducted as a Fellow.
Chad Smith, senior director of engineering at Oshkosh Corporation, leads advanced technology development across autonomy, active safety, electrification and innovation by combining deep engineering expertise with emerging technology leadership.
Jason Sadler, a 1994 ��Ͽ� industrial design graduate, is a visual development artist with more than 30 years of experience in the animation industry. His clients include Apple, Netflix, Disney, Blue Sky Studios and Locksmith Animation.
Rob Wurm, senior industrial designer at KI Furniture, has spent the past decade designing commercial contract furniture. Over his career, he has developed products and design strategies for companies such as Michelin, Hershey, Kimberly-Clark, and Kohler, and has designed power yachts for Cruisers Yachts and Palmer Johnson.
Nyko de Peyer is product expert team lead at Vizcom, an AI-powered design platform. A trained car designer, he worked at Local Motors on projects including the Rally Fighter, the world’s first co-created vehicle, and the Strati, the world’s first fully 3D-printed car.
Mark Charniak, director of engineering at Oshkosh Corporation, where he leads efforts that bring early-stage innovation to life through cross-functional collaboration.
Jesse Gander, industrial design tech fellow at Oshkosh Corporation, specializes in user experience across high-performance, mission-driven vehicles.

An exhibitor speaks to attendees at Design Wisconsin in 2024.

In addition to these featured speakers, Design Wisconsin will include product showcases, panel discussions, networking opportunities, student portfolio review sessions and workshops.

While participating organizations are still being confirmed, organizations that have taken part in Design Wisconsin in the past include Ashley Furniture Industries, DSG Outerwear, Emerson, Fiskars, Generac, Gulf Stream, Harley-Davidson, Kohler, Mercury Marine, Milwaukee Tool, Polaris Industries, National Presto Industries, Room & Board, Sherwin-Williams, Spectrum Industries, Trek and more.

Complete information on Design Wisconsin, including registration details, the event schedule, and accommodations, can be found on the Design Wisconsin website.

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Oshkosh Corporation will host Design Wisconsin, ��Ͽ�’s annual event exploring innovative design

Professionals, students will gather May 29-30 for a showcase of the cultural and commercial impact of design

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Pros from Sherwin-Williams, Red Wing Shoe among presenters at fourth annual conference

Design Wisconsin coming to ��Ͽ� in 2025; student wins Merit Award during event at Milwaukee Tool

Design professionals from around Wisconsin representing some of the state’s biggest and best-known brands gathered May 18 for the third annual Design Wisconsin.

Professionals, students will gather May 29-30 for a showcase of the cultural and commercial impact of design Audience at 2025 Design Wisconsin event at ��Ͽ�

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Jennifer Astwood

Teaching Interests: DES 331 – ID3: Product Interface Design (2 sections) DES 231 – ID2: Ergonomics DES 205 – Design Drawing and Concept Visualization ART 256 – Slip-Casting for Designers and Artists DES 231 – ID1: Product Form and Visualization DES 333 – Professional Practice DES 405 – Advanced Presentation Techniques DES 431 – System, Environment, and Context DES 432 – Theory, Society, and Application DES 712 – Sustainable Design Practice SUST 432/632 – Global Sustainability Experience in Design & Manufacturing

Professional Interests: Skills: Creative Problem-Solving Freehand Sketching/Rendering Sketch Model Making Project Management Sewing

Full Name: Jennifer Astwood

Job Title: Associate Dean / Professor / Program Director

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Area of Expertise: Industrial Design Product Design

College: College of Arts & Human Sciences

Department: School of Art & Design Design Department

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Curriculum Vitae: Jennifer Astwood CV (146.85 KB)

Education:

Degree: M.F.A. Art & Design

University: University of Illinois Urbana-Champaign

University: Art Center at Night

Degree: B.F.A. Industrial Design

University: University of Illinois Chicago

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Canon selects ��Ͽ� for exclusive Explorers of Light program with award-winning cinematographer

giffeyt — Thu, 23 Apr 2026 13:00:00 +0000

Canon selects ��Ͽ� for exclusive Explorers of Light program with award-winning cinematographergiffeyt April 23, 2026

Shana Hagan, ASC, has worked on everything from Oscar-winning documentaries to hit sitcoms

Tom Giffey

Shana Hagan, right, is shown filming actress Amy Poehler for an episode of "Parks and Recreation." / Photo courtesy Shana Hagan

Cinematographer Shana Hagan, ASC, whose work ranges from Academy Award-winning documentaries to hit TV sitcoms, brought professional advice and hands-on inspiration to ��Ͽ� recently as part of Canon’s Explorers of Light program.

The Canon program, which recruits world-class cinematographers and photographers as brand ambassadors, only visits about 10 campuses annually. Hagan came to ��Ͽ� April 13-15, speaking to video production students about her career, holding a screening of her work, working with video and photo classes on topics such as editing and production, and reviewing student portfolios.

Hagan was among the first six cinematographers added to the Explorers of Light program in 2024. Her 30-year resume as a cinematographer and director of photography includes work on TV series like NBC’s “Parks and Recreation” and HBO’s Peabody and Emmy-winning “Somebody Somewhere”; documentaries such as “Queen of Versailles,” “Taylor Swift: Miss Americana” and the Oscar-winning “Breathing Lessons.” Hagan won an Emmy for her work on the documentary “Little Richard: I Am Everything,” and was nominated for an Emmy for the hit reality series “Survivor.”

“My week at ��Ͽ� has proven to me that the future is bright,” Hagan said. “I was absolutely blown away with the quality of work from the students. I admire their passion for filmmaking and their thirst for knowledge.”

��Ͽ� Lecturer Co O'Neill, left, and cinematographer Shana Hagan watch video monitors during a student-led video production exercise.

Cinematographer shares professional skills

Hagan offered lectures and hands-on workshops during her visit, focusing on topics such as camera coverage, lensing choices, lighting techniques and set etiquette. During a workshop with B.S. video production seniors on April 14, Hagan covered all these subjects and more while helping students record a short mockumentary-style video.

As Hagan offered suggestions, about 20 students adjusted lighting, prepared cameras and monitors, hoisted boom mics, and performed in the brief sketch, which will be used to introduce students’ films during the upcoming School of Art & Design Senior Show on Friday, May 8. During a break in the action, Assistant Professor Keif Oss explained that the workshop allowed Hagan to demonstrate her mockumentary-making skills. Among her many Hollywood credits are mockumentary-style series such as “Parks and Recreation,” “Arrested Development” and “Welcome to Flatch.”

“Embrace the imperfections,” Hagan told the students before they began multiple takes of the sketch. “Sometimes the imperfect makes it feel more real.”

Cinematographer Shana Hagan, right, consults a script with ��Ͽ� video production students Luka Sunjic, center, and Sam Cheney, left.

Early in the process, Hagan advised the camera operators to stand in the space and watch a take of the scene unfold with only their eyes, not through a monitor or camera eyepiece. “The No. 1 rule on set is to pay attention,” she explained.

The director of the classroom project, senior Luka Sunjic of New Berlin, said it was a privilege to work with someone who had such extensive industry experience.

“Shana was so knowledgeable and down-to-earth, and she really cares about the medium,” Sunjic said. “I learned a lot about her style. I think what I appreciate most about Shana and her work is how she is able to use cinematography to convey emotion in the frame.”

Sunjic, who will graduate in May, said he attended nearly every event Hagan held on campus. “Shana offered a unique perspective into the industry and offered a lot of helpful advice that I will take with me after graduation,” he said.

Cinematographer Shana Hagan, left, and Assistant Professor Keif Oss, consult before Hagan shares some of her film work with students.

Canon builds strong relationship with ��Ͽ�

Oss, who is program director for the video production program, said ��Ͽ� has built a strong relationship with Canon over the past six years, hosting annual fall visits that include hands-on production workshops using the latest cameras and lenses.

“Canon tends to choose schools where students demonstrate strong engagement and enthusiasm for the craft, which our students have continually shown during these interactions,” Oss said. “I frequently hear the engagement level by ��Ͽ� video production students stands out in a national crowd.”

Taking part in intensive workshops with an award-winning professional of Hagan’s caliber is a clear demonstration of ��Ͽ�’s polytechnic identity, Oss added.

“Bringing consistent, outside industry expertise into the classroom strengthens the connection between theory and practice, ensuring students gain immediately relevant, career-ready skills,” he said. “This kind of engagement adds meaningful value across every aspect of what defines a polytechnic education.”

Hagan said she advises students to get as much experience as possible in school and to work on as many projects as they can, taking each as an opportunity to make a new connection, hone a new skill or use a new piece of equipment.

“I love that this next generation of filmmakers has so many opportunities for work,” she said. “Studios and networks along with streamers and other online platforms provide so many different avenues for an incredibly diverse variety of content.”

��Ͽ�’s School of Art & Design is one of the largest public art schools in the Midwest. It offers bachelor’s degrees in animation and digital media; game design and development-art; graphic design and interactive media; illustration; industrial and product design; interior design; studio art; arts administration and entrepreneurship; fashion design and development; and video production, and an M.F.A. in design. ��Ͽ� also has a new program in game and media studies.

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Hired before graduation as video content media manager for Pest Badger

Shana Hagan, ASC, has worked on everything from Oscar-winning documentaries to hit sitcoms Cinematographer Shana Hagan and ��Ͽ� video student

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Hero Caption: Cinematographer Shana Hagan, right, works with video production major Sam Cheney during a recent visit to ��Ͽ�.

Keif Oss

Keif has an M.S. in Career and Technical Education and an MFA in Digital Filmmaking. He is an Assistant Professor of video production and serving as Program Director for the B.S. Video Production degree. Keif teaches a variety of courses in video production and photography with both narrative and commercial aspects.

Keif has worked on a range of professional and commercial video projects as a senior video producer and owner/independent contractor of A Creative Advocate, LLC. His work includes television/web advertising, documentary, motion graphics and a variety of marketing-oriented materials. Keif’s expertise and creative contributions include work for 100+ clients including Mayo Clinic, Seventh Generation, State Farm Insurance, Royal Credit Union and others.

Keif has also worked on short and feature film projects in various capacities including writing, producing, directing, camera operation and post-production/VFX.

Full Name: Keif T. Oss

Job Title: Assistant Professor / Program Director

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Area of Expertise: Video Production Cinema Production Photography Graphic Communications Cross-Media Graphics Technologies

College: College of Arts & Human Sciences

Department: School of Art & Design Design Department

Program

All Degree Programs

B.S. Video Production

Curriculum Vitae: Keif T. Oss CV (408.56 KB)

Education:

Degree: M.F.A. Digital Filmmaking

University: Anaheim University Akira Kurosawa School of Filmmaking

Degree: M.S. Career & Technical Education

University: University of Wisconsin-Stout

Degree: B.S. Graphic Communications Management

University: University of Wisconsin-Stout

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Recent ��Ͽ� graphic design graduate helps alumni business rebrand, prepare for expansion

giffeyt — Wed, 22 Apr 2026 13:00:00 +0000

Recent ��Ͽ� graphic design graduate helps alumni business rebrand, prepare for expansiongiffeyt April 22, 2026

Polytechnic partnership empowers Minnesota company’s update

Tom Giffey

��Ͽ�’s polytechnic approach gave industrial and product design alum Trevor James the skills to create his own business and carve out a niche in large-scale graphic installations. It’s also what prompted him to connect with his alma mater when he wanted to rebrand and expand that business.

Now, with the help of recent graphic design and interactive media graduate Opal Lawrence, James’ Minnesota-based business, Amplify Graphic Installations, has undergone a relaunch.

James, a 2002 graduate, said his ��Ͽ� industrial and product design education helped him create a career in the graphics installation industry, first working for several companies while developing a broad skillset that reflected his experience at ��Ͽ�.

“��Ͽ� has a polytechnic, hands-on way of doing things, which I’ve always just loved,” he said. “When anybody says, ‘Hey can you do this?,’ I say, ‘I’ll be able to figure it out.’”

Amplify Graphic Installations specializes in large scale commercial branding. / Submitted photo

In 2013, James started his own business, originally called Artistinu, which now includes his wife, Kristin, and another employee. Originally focused on installing vehicle wraps, the business has grown and evolved, with 80% of their work now involves brick-and-mortar installations. They use a variety of applications – including vinyl, acrylic, 3D letters, banners, wayfinding, silicon edge graphics (SEG) frames, and more – and mainly do installations for commercial businesses in Minnesota and beyond, including high-profile clients such as Wells Fargo, Target and US Bank Stadium. One client thought highly enough of the team that they flew them to New York to install graphics in Times Square.

Recently, James decided to rebrand the business as Amplify Graphic Installations, which is both more descriptive of what the company does and more easily spelled than Aristinu. It’s all part of an effort to expand, he explained, which will allow him to spend more time on operations and growth and less time on installation.

However, other than hiring someone to design a new logo a few years ago, the couple didn’t make headway on the project. Ultimately, Kristin wondered, “How can we economically work with somebody to help us do a full rebrand?”

The answer came when they reached out to ��Ͽ�.

December 2025 ��Ͽ� graduate Opal Lawrence, shown with her senior capstone project.

Engaging with businesses of all sizes

The inquiry reached ��Ͽ�’s Office of Corporate Relations and Economic Engagement, which supports the university’s polytechnic mission by catalyzing applied learning to help businesses, nonprofits, government agencies and community organizations.

External Partner Outreach Manager Sarah Sippl coordinated a meeting between the couple and Associated Dean Aaron Durst, director of ��Ͽ�’s School of Art & Design, and Assistant Professor Katie Lupton, program director for the B.F.A. graphic design and interactive media program. Lupton identified Lawrence, a former student, as the perfect candidate to complete the work.

“She’s going to get it done, she’s a great designer, she’s super reliable,” Lupton recalled saying. “This is going to be a home run.”

The partners created and signed a scope-of-work agreement, and Lawrence was brought on as a limited-term employee to help Amplify Graphic Installations upgrade its brand. It needed new print materials, such as business cards and brochures. But it also needed a refreshed website, redesigned to highlight the business’s new name and branding and to emphasize its accreditation as a 3M Preferred Graphics Installer, which indicates workers have passed advanced tests and specialize in installing specialized graphics such as those on walls, windows and fleets of vehicles. In addition, the business needed its social media channels – including LinkedIn, Instagram and Facebook – to match the new look.

Inspiring Graduate: Opal Lawrence, B.F.A. Graphic Design & Interactive Media

Perfecting her portfolio, bringing thoughtfulness to design

Lawrence said she was pleased that Lupton, who she had as a professor for several classes, including her senior capstone course, thought of her for the opportunity. She talked with Trevor and Kristin and got to know them, their business and what they wanted to do with it. The team soon established weekly check-ins to discuss the project’s progress.

“They already had a logo, but they needed everything else to have that new identity,” explained Lawrence, who graduated in December with a B.F.A. in graphic design and interactive media. Because of her coursework and professional experience – including a current internship with Forma, a Menomonie-based multidisciplinary design company – Lawrence had the know-how to create printed materials as well as the technical skills to reboot the company’s online presence.

“This is not a weeklong, ‘cram it in and get it done’ process,” Trevor explained. “Opal does a lot of different things, and then we talk about them, she makes whatever changes are needed, and we move on to the next thing.”

An image from Amplify Graphic Designs' new website, created by ��Ͽ� graduate Opal Lawrence.

Business relaunches with new look

“It’s been very good, everybody’s been on the top of their game – very professional,” Trevor added. Lawrence has helped not only with adopting the logo, colors and branding but also with important behind-the-scenes details such as changing email addresses.

The experience has helped Lawrence apply and polish a wide range of skills. “It’s been cool being able to handle and manage the communication side of things,” she said. “I’m doing the work, but I’m also setting up the meetings and confirming with them what they’re looking for. It’s been interesting to have that very rounded experience – doing it all.”

Now, after several months of work, Amplify Graphic Installations has relaunched with its new name and new look.

“Working with Opal and learning about things that they can do with their design process and the business has been really great for Trevor and Kristin,” Lupton said. “I feel like it’s been a positive experience and a great first example of projects for the future."

“There definitely could be more relationships and partnerships like this,” she continued, adding that businesses may not realize they can form such beneficial connections with ��Ͽ�.

These partnerships – whether class-based or stand-alone – are coordinated through the Office of Corporate Relations & Economic Engagement. Interested parties are encouraged to contact the office at 715-232-2397 or corprelations@uwstout.edu.

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Polytechnic partnership empowers Minnesota company’s update ��Ͽ� alum Trevor James of Amplify Graphic Installations

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Hero Caption: Trevor James, a 2002 ��Ͽ� alum, recently contacted his alma mater for help rebranding his business.

Sarah Sippl

Full Name: Sarah Sippl

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John Deere will benefit from sustainable plastic research conducted by ��Ͽ� students, faculty

giffeyt — Thu, 09 Apr 2026 13:00:00 +0000

John Deere will benefit from sustainable plastic research conducted by ��Ͽ� students, facultygiffeyt April 9, 2026

Two-year project seeks to identify recycled polymers that can be used in manufacturing process

Tom Giffey

John Deere machinery has been recognizable for its distinctive green color for more than a century. Student and faculty researchers at ��Ͽ� are working to ensure that John Deere is also known for a different kind of green: sustainability.

Led by Professor Wei Zheng, student research assistants in the B.S. plastics engineering program have been working over the past two academic years to study how John Deere might be able to use recycled plastic polymers to manufacture vehicles.

Zheng is an active member of the Society of Plastics Engineers, and it was through that organization that she formed connections with engineers from John Deere, which is based in Moline, Illinois. The relationship led to a research contract between the Fortune 500 company and ��Ͽ�, which was facilitated by the university’s Office of Corporate Relations & Economic Engagement.

Beginning in August 2024, students and faculty have tested and molded batches of different types of recycled plastic to see if they meet the manufacturer’s needs.

“John Deere is asking two key questions,” Zheng said. “Can recycled polymers be used to manufacture these parts? And can those parts meet performance requirements?”

The research is part of the company’s commitment to incorporating more recyclable and renewable materials into its products so it can be ahead of the curve in its industry, she said.

Student research assistant Ryan Xu measures plastic samples.

Students create, test samples

This semester, two student research assistants have worked on the project. One of them, junior Stephanie Kuhn, explained that the process begins with pellets of different types of recycled plastic polymer that are fed into a massive injection molding machine in the Plastics Engineering Lab inside Jarvis Hall Technology Wing.

Heat and friction melt the pellets, which are forced into a mold where they take the desired shape. Once completed, these pieces are cut precisely into various testing specimens by Instrument Shop Supervisor John Buss, who also assists with machine-related issues.

Next, students subject the specimens to a range of tests, including evaluating their short- and long-term mechanical behavior under stress, as well as their thermal and physical properties to assess overall performance.

Kuhn, who is pursuing a double major in B.S. plastics engineering and B.S. mechanical engineering, said having an opportunity to do this kind of work as an undergraduate is what attracted her to ��Ͽ�.

“I just love being able to use all the machines hands-on. It helps being able to see and use the equipment,” Kuhn said. While already familiar with the injection units and testing equipment from her coursework, taking part in the research helped Kuhn better understand how the equipment operates, reinforcing what she learned.

Likewise, the importance of the research has been highlighted by Kuhn’s classwork, which has emphasized the need for increasing the use of recyclable plastics. “It has definitely opened my eyes that we need to learn to be more sustainable,” she said. “If John Deere begins to use this, hopefully other manufacturers will, too.”

Sabbatical recap: Wei Zheng, Plastics Engineering, 2024-25

Building biodegradable, sustainable plastics

This semester’s other research assistant, Ryan Xu, a Menomonie High School senior who is already taking classes at ��Ͽ�, said he appreciates the applied nature of the project, including being able to use advanced equipment and analyze data.

Professor Adam Kramschuster has also helped with the John Deere research project by setting up, optimizing and troubleshooting the injection molding process for manufacturing the samples. This work has involved training the student research assistants and helping with the machine during the molding trials.

“I love working with students. It’s why I am here, and I enjoy it when they learn and take responsibility as their knowledge base grows,” Kramschuster said.

“Our labs are exceptional,” he continued, “and the opportunity to use them for industry projects is ideal in that the students get even more real-world training during their undergraduate experience.”

Student research assistants Ryan Xu, left, and Stephanie Kuhn work with an injection molding machine in ��Ͽ�'s Plastics Engineering Lab.

Sustainability key to professor’s research

The kind of research happening in the Plastics Engineering Lab isn’t uncommon at ��Ͽ�. In fact, applied learning and research are among the pillars of the university’s polytechnic identity, which also include business and industry collaboration and career-focused experience – all three of which are part of the John Deere project.

Zheng noted that two of her prior research assistants leveraged their experience on the project to find jobs in the plastics industry at EVCO and Phillips Medisize. “This project helped them to solidify their injection molding and material testing skills, giving them a clear advantage in the job market,” she said.

The research, she added, will continue through at least this August. “John Deere is quite pleased with the results we have generated so far,” she said. “John Deere has been very supportive throughout the process, including providing Stout the plaque mold and materials, as well as sharing their technical expertise. They even connected us with material suppliers and molders.”

Zheng’s work on behalf of John Deere complements her ongoing research focus on sustainability. During the 2024-25 academic year, Zheng conducted sabbatical research in advancing sustainability in the field of plastics, focusing on the biodegradation of plastic materials and the recycling of thermosetting materials. Typically, thermoset plastics have undergone a curing process that prevents them from being remelted or reshaped, posing a challenge in the recycling process. However, plastics engineers and chemists researching the reverse crosslinking process are developing ways to break the chemical bonds, allowing thermosetting plastics to be recycled. Part of Zheng’s research focused on finding ways to reverse the process, increasing the recyclability of this kind of plastic.

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John Deere will benefit from sustainable plastic research conducted by ��Ͽ� students, faculty

Two-year project seeks to identify recycled polymers that can be used in manufacturing process

Two-year project seeks to identify recycled polymers that can be used in manufacturing process Plastics Lab Injection Molding Machine

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Hero Caption: Student research assistants Stephanie Kuhn, left, and Ryan Xu hold samples in front of an injection molding machine in ��Ͽ�'s Plastics Engineering Lab.

Wei Zheng

Dr. Zheng is an Associate Professor and Program Director of the Plastics Engineering Program at University of Wisconsin-Stout. Prior to joining ��Ͽ�, she was a Postdoctoral Researcher in the Polymer Science and Engineering Department at University of Massachusetts-Amherst. She received a Ph.D. in Chemical Engineering from Texas Tech University in 2008. She is the recipient of several state-funded grants including the WiSys Applied Research Grant and the G. A. Taft Professorship of ��Ͽ�.

Her current research focuses on the bio- and/or biodegradable polymers including rheology of polymer melts and glasses, physics of crystallization and glass transition, curing kinetics of reversible thermosets, and structure-property-processing relationship. She has published 32 refereed articles with more than 700 citations. Dr. Zheng has also been active in the Society of Plastics Engineers (SPE) including serving as the Councilor of the Applied Rheology Division of SPE and the President of Chinese American Society of Plastics Engineers.

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Department: Robert F. Cervenka School of Engineering Engineering & Technology Department

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Curriculum Vitae: Curriculum Vitae (134.14 KB)

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Degree: Ph.D. Chemical Engineering

University: Texas Tech University

Degree: B.S. Chemical Engineering

University: East China University of Science and Technology

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Room & Board furniture design competition carries ��Ͽ� students’ work from classroom to catalog

giffeyt — Tue, 17 Mar 2026 13:00:00 +0000

Room & Board furniture design competition carries ��Ͽ� students’ work from classroom to cataloggiffeyt March 17, 2026

Decade-long partnership with Minneapolis furniture retailer creates real-world production possibilities for industrial & product design seniors

Tom Giffey

A decade-long partnership with Room & Board, a national furniture designer and retailer, has helped ��Ͽ� industrial and product design majors refine their skills under professional mentorship. Now, for the first time, a piece of furniture designed as part of the annual competition is available from Room & Board, creating a possible path for more Blue Devil creations to reach the retailer’s catalog.

The competition is the brainchild of 2010 ��Ͽ� graduate Brian Linehan, a Room & Board merchandise and design manager. “The design competition started as an experimental exploration and turned into a pathway for future interns, full-time design hires, and a great way to stay connected to the community,” Linehan explained.

Originally envisioned as a group project, the program evolved into an individual competition that tapped into students’ growing awareness of – and passion for – the Room & Board brand. Winning designs have continued to improve as the competition has focused on specific product categories, ranging from lighting and storage to organization, media and bedroom furniture.

Micah Loder / Submitted photo

“These days it seems like all the students know exactly who they are designing for,” Linehan said. “Students come to the project kick-off with concepts already in their heads and questions they’re eager to get answers for. It’s really been an amazing transformation.”

This year’s competition was particularly special because it came as Room & Board was adding a coffee table designed by 2024 industrial and product design alum Micah Loder to its catalog.

Loder, now a research and development engineer at Dura Supreme Cabinetry in Howard Lake, Minnesota, said it was “incredibly surreal and rewarding” to see his class project, which he called Carver, become a real piece of furniture.

“I was really just overjoyed Room & Board saw the same vision I did when they saw the table next to their line of products,” Loder said. “Knowing any customer could walk through a Room & Board showroom and think the same thing I did when I first mocked it up: ‘This would look sweet as an accent in my living room.’”

��Ͽ� alum Brian Linehan of Room & Board, left, discusses furniture designs with student Porter Christenson, right, as classmate Loyal Prach look on.

Competition bookends winning student’s experience

The competition is part of the capstone course for soon-to-graduate industrial and product design majors. In keeping with ��Ͽ�’s polytechnic approach — which encompasses applied learning, industry collaboration and career-focused experiences — the competition poses the real-world challenge of designing a piece of furniture that not only looks good but could potentially be manufactured and sold.

“Most capstone projects are geared towards inventing a new idea, creating something that changes the world, or embraces an exciting new manufacturing process,” Linehan said. “This project is really about form development, rather than re-invention. It definitely requires students to flex a less familiar muscle and stay within a tighter set of parameters.”

Industrial and product design senior Porter Christenson of Minneapolis said figuring out which conceptual risks to take with his design was the biggest challenge of the project.

“I spent a lot of time studying furniture trends and trying to understand how those trends could fit within Room & Board’s visual brand language,” he said. “Large companies usually have a very established design language that they stick to pretty strictly, so there’s always a balance between respecting that identity and pushing it forward.”

So, Christenson did his homework, interviewing Room & Board salespeople as well as staff from other furniture showrooms. “One of the decisions I ultimately made was to introduce rounded corners into the design,” he said of his dresser, which he named Bellevue. “That was a bit of a risk, because Room & Board is well known for their more defined, sharp-cornered forms.”

��Ͽ� Lecturer Andy Janetski, right, and Professor Jennifer Astwood, center, look at student Jace Johnson's designs during a visit to Room & Board headquarters in Minneapolis.

The risk paid off: Earlier this semester, the Room & Board team chose Christenson’s design as the winner. He received a $2,000 cash prize in exchange for Room & Board reserving the right to manufacture his design. Two other students were also honored: senior Loyal Prach of Milwaukee received $1,200 for his design, Edmond, while senior Aaron Hoyt of Menomonie got $700 for his design, Alberg.

“I was most excited about the possibility of the furniture actually being produced,” Christenson said. “One of the first things I wanted to do was tell my mom, because she loves Room & Board furniture. Being able to share that moment with her made it even more meaningful.”

In fact, Room & Board has bookended Christenson’s ��Ͽ� experience. As a high school student touring ��Ͽ� with his mother, he was introduced to industrial and product design seniors working on the Room & Board project. He also learned about the university’s partnerships with firms such as Milwaukee Tool. As someone with a childhood desire to be an inventor, the possibility of designing tools strongly appealed to him.

“Four years later, things came full circle,” he said. “I completed two internships at Milwaukee Tool, accepted a job offer at my dream job designing outdoor power equipment there a year before graduation and won first place in the Room & Board project. There’s even a possibility that the piece could make it into their catalog, which is incredibly exciting.”

��Ͽ� alum Reid Guse, right, a designer at Room & Board, gives feedback to a student in a ��Ͽ� classroom.

Professional mentors give in-classroom critique

This year, the project kicked off with a class visit from Linehan and fellow ��Ͽ� alum Reid Guse, a designer at Room & Board. A couple of weeks later, in mid-February, the pair returned to the ��Ͽ� classroom for a critique of the students’ in-progress designs. With them this time was another Room & Board designer, ��Ͽ� alum Andrea Meisner.

Founded in 1980, Room & Board is 100% employee owned and has 1,100 employees at its Minneapolis headquarters and at stores and delivery locations nationwide. The company focuses on timeless design and sustainable production, and more than 90% of its furniture and décor are created by American manufacturers.

During the on-campus critique, the three professionals offered feedback on the full-scale cardboard prototypes and digital renderings the students had created. The critiques focused not only on aesthetics but on practicality and cost: Simplifying a construction process or swapping metal elements for lighter-weight wood, for example, may make the difference between a design being feasible or not.

“As a team, we intentionally split up, to ensure we are giving a range of feedback. Design is subjective, and there are no right answers,” Linehan explained later. “We don’t hold back in the critique and make sure we don’t sugar-coat our feedback.”

The process helps reinforce a critical skill in the young designers, Linehan said: Learning to believe in your own decisions and stand by them.

Christenson mixed his own instincts with feedback from the professionals. At the mid-project critique, he recalls, Meisner asked him to try standing like his dresser, which at the time had relatively stocky legs. He found himself with his feet wide and planted, like he was braced for an incoming tackle. It was a funny moment, he said, but it made him recognize that the mid-century modern aesthetic called for a design that was less heavy and defensive.

“After that realization, I pulled the legs inward, made them slimmer, and refined the proportions so the dresser felt lighter and more consistent with the aesthetic I was aiming for,” Christenson said.

��Ͽ� students and faculty members examine a coffee table designed by 2024 graduate Micah Loder, which is now being produced by Room & Board.

Prach, whose media cabinet design won second place, also found himself making significant design changes throughout the project. Room & Board’s design language, he said, was more minimalist than his own approach. The process taught Prach to be adaptable and pushed him outside his comfort zone.

“Early on, I had to consciously step back from over-designed concepts and refine the piece down to one or two intentional focal features,” Prach said. “Instead of relying on surface complexity, I explored proportion, material breaks and subtle detailing to create visual interest. That shift pushed me to grow as a designer and better understand how restraint can strengthen a product.”

The mid-project review helped Hoyt refine the details of his modular shelving system, which took third place. “(The designers) encouraged me to explore different configurations of the base design,” he said. “This led to me coming up with a tall shelf, media shelf and coffee table trio.”

Lecturer Andy Janetski, who teaches the capstone course, said hearing directly from professional designers is valuable for students. “There’s a massive amount of creative energy thrown at it,” Janetski explained. In return, he said, the students receive “feedback that’s not academic in nature.”

For the Room & Board designers, the competition provides an enduring connection to their alma mater, where their design passions were first fueled. In fact, Guse, a 2018 alum, said taking part in the Room & Board competition as a student helped pave his own professional path.

“My interest in furniture design really solidified in the last two years of undergrad, which ended with the Room & Board competition and an internship at Room & Board the following summer,” Guse said.

��Ͽ� students enter the Room & Board headquarters in Minneapolis, where they presented their furniture designs.

Competition culminates in site visit

Just a week after the mid-February critique session, the 17 students’ designs were transformed based on feedback and sometimes feverish work. On Feb. 19, a busload of ��Ͽ� seniors carried posterboard displays and one-eighth scale 3D-printed models of their designs into the Room & Board headquarters in Minneapolis. There they presented their designs to a cross-section of the company’s staff, including their three ��Ͽ� alumni mentors.

The Carver coffee table, designed by 2024 alum Micah Loder. / Photo courtesy of Room & Board

Once their presentations were concluded, the design students received a behind-the-scenes tour of the headquarters, where among the products displayed was the coffee table designed by Loder. Seeing a fellow Blue Devil’s design brought to life provided inspiration to the soon-to-be graduates.

“Winning this competition reminded me that I truly love what I do. It reaffirmed that the craft itself is what I enjoy most: the thinking, making and the constant refinement of ideas,” said Christenson. “In design, craftsmanship is really about the care and attention you bring to solving problems and shaping details.”

Such details are evident in the Carver coffee table, made in New Hampshire from sustainably sourced wood. The table is available on the Room & Board website.

The fact Room & Board is producing one of the ��Ͽ� competition’s designs is encouraging for the future of the partnership, Linehan said.

“We are excited about the opportunity to present Micah’s 2024 project as part of our assortment this year, and I am optimistic we can find another path forward with future designs,” Linehan said.

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Hero Caption: A student in ��Ͽ�'s industrial and product design capstone class hangs furniture designs before a classroom critique session.

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��Ͽ� forms partnership with Alquist to adopt industry-leading 3D concrete printing technology

giffeyt — Tue, 10 Mar 2026 20:00:00 +0000

��Ͽ� forms partnership with Alquist to adopt industry-leading 3D concrete printing technologygiffeyt March 10, 2026

University among first in Midwest to integrate concrete printing into polytechnic programs

��Ͽ�, Wisconsin’s Polytechnic University, and Alquist, a pioneer in 3D concrete printing (3DCP) technology, are proud to announce a strategic partnership that brings Alquist’s industry-leading, proprietary 3DCP printing systems and supporting curriculum to ��Ͽ�’s campus.

This collaboration marks a significant step forward in applied learning and workforce development, positioning ��Ͽ� as one of the first universities in the Midwest to integrate 3DCP into its construction management, technology education, and industrial and product design academic programs. The relationship will help build the workforce infrastructure required to scale robotic construction nationwide.

“This partnership with Alquist aligns directly with our mission to deliver applied, career-ready education,” said ��Ͽ� Chancellor Katherine Frank. “By bringing 3DCP technology and curriculum to our students, we’re preparing them to lead in a rapidly evolving construction and manufacturing landscape.”

Alquist, which is based in Greeley, Colorado, is a leader in 3D concrete printing technology, offering scalable solutions for residential, commercial and infrastructure construction. Through its curriculum, licensing programs, and robotics systems, Alquist is transforming how communities build and grow.

The partnership includes:

Integration of Alquist’s 60-hour 3DCP curriculum into ��Ͽ�’s curriculum, designed to certify students in the operation and application of 3D concrete printing technology. The curriculum will also enhance ��Ͽ�’s ability to offer continuing education opportunities for working professionals in aligned areas such as architecture, construction, engineering and industrial design.
Installation of Alquist’s proprietary 3DCP print system within ��Ͽ�’s construction lab, enabling students to gain real-world experience with robotic printing and sustainable construction materials.
Collaborative research and development focused on climate-specific concrete mixes and scalable additive manufacturing solutions for infrastructure and housing.

“As 3D construction printing moves from experimentation to national deployment, the workforce must evolve alongside it,” said Zachary Mannheimer, founder of Alquist. “We’re not just installing printers on campuses, we’re building a long-term talent pipeline that gives students direct access to the tools, software and real-world processes shaping the future of construction.”

The initiative will be housed within ��Ͽ�’s Center for Advanced Manufacturing & AI (CAM-AI), which supports manufacturers and other businesses by leveraging the expertise of ��Ͽ� faculty and staff and the university’s industry-standard laboratories and equipment.

“CAM-AI already provides additive manufacturing, advanced 3D printing technologies and AI to its external partners. The addition of Alquist’s system will expand the lab’s capabilities to include large-format concrete printing,” said Seth Hudson, executive director of Corporate Relations and Economic Engagement at ��Ͽ�.

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Seth Hudson

Seth Hudson was announced as the new leader on Thursday, July 28, by Chancellor Katherine Frank. He will direct ��Ͽ�’s Discovery Center, including the Manufacturing Outreach Center, Stout Technology and Business Park, and a comprehensive range of industry, applied research, technical assistance and technology transfer efforts of the university.

Hudson has bachelor’s degrees in political science and economics from the University of Southern Maine.

"I am looking forward to growing ��Ͽ�’s existing partnerships in order to expand the relationships between students, faculty, staff and Wisconsin’s business community,” he said.

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��Ͽ� gets $19 million federal grant to manage statewide manufacturing program

giffeyt — Thu, 05 Mar 2026 13:00:00 +0000

��Ͽ� gets $19 million federal grant to manage statewide manufacturing program giffeyt March 5, 2026

Manufacturing Outreach Center receives federal designation as statewide leader to support small and medium-sized manufacturers

��Ͽ�, Wisconsin’s Polytechnic University, has been awarded $19 million in federal funds as it takes a leadership role as manager of the Manufacturing Extension Partnership (MEP) program in Wisconsin. The funds, $3.8 million annually for five years, come through the U.S. Department of Commerce’s National Institute of Standards and Technology MEP National Network. The program’s primary mission is to strengthen and empower small and mid-sized U.S. manufacturers through state-designated MEP Centers across the United States. 

This funding will enable ��Ͽ�’s Manufacturing Outreach Center (MOC), its subrecipient the Wisconsin Manufacturing Extension Partnership (WMEP), and statewide manufacturing leaders to coordinate efforts that ensure continued, uninterrupted support for Wisconsin’s small and mid-sized manufacturers. 

For the past decade, MOC and WMEP have received funding through the Wisconsin Center for Manufacturing and Productivity (WCMP). With WCMP’s Board of Directors voting to dissolve the organization at the end of 2025 to streamline operations, ��Ͽ� — through the MOC — stepped forward to secure future funding and maintain continuity of services across the state. 

“Through MOC’s leadership and the combined statewide field staff of both organizations, manufacturers will continue to access tailored support in areas such as lean process improvement, quality management systems, supply chain optimization, leadership development, and advanced technology adoption, including AI,” ��Ͽ� Chancellor Katherine Frank said.

Under the new structure, MOC serves as the primary applicant and coordinating entity, with Madison-based WMEP as a subrecipient and key partner in delivering statewide services. Together, the organizations continue a 30-year impact record: creating or retaining more than 34,000 jobs, generating $8.9 billion in economic impact, and serving more than 575 manufacturers annually. 

“Through this new structure the MOC and its partner, the WMEP, will be able to better connect small and medium-sized manufacturers to statewide resources, including ��Ͽ�’s Center for Advanced Manufacturing & AI,” said Seth Hudson, executive director of Corporate Relations and Economic Engagement at ��Ͽ�. 

Manufacturing remains a cornerstone of Wisconsin’s economy, contributing $71.6 billion to the state’s $402 billion gross domestic product and employing about 15% of the workforce, according to the U.S. Bureau of Economic Analysis. 

“Together, MOC and WMEP have delivered measurable results for Wisconsin manufacturing,” said Chris Baichoo, CEO and executive director of WMEP. “This alliance ensures coordinated, statewide support to help small and mid-sized manufacturers strengthen operations, develop their workforce and remain competitive.” 

By equipping manufacturers with practical tools, strategic guidance, and specialized expertise, MOC and WMEP are positioning Wisconsin’s manufacturing sector for long-term strength and competitiveness. 

"At ��Ͽ�’s MOC, our commitment to supporting Wisconsin manufacturers has never been stronger. Our dedicated staff and partners, including WMEP, work alongside manufacturers to meet them where they are and help them tackle the challenges of a fast-moving industry,” said Aaron Bialzik, director of ��Ͽ�’s MOC. 

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Hero Caption: Kevin Thiel, senior project manager from the ��Ͽ� Manufacturing Outreach Center, right, visits Volm Companies Fresh Tech Products plant in Antigo, Wisconsin.

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Hudson has bachelor’s degrees in political science and economics from the University of Southern Maine.

"I am looking forward to growing ��Ͽ�’s existing partnerships in order to expand the relationships between students, faculty, staff and Wisconsin’s business community,” he said.

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��Ͽ� forms partnership with Alquist to adopt industry-leading 3D concrete printing technology

��Ͽ� gets $19 million federal grant to manage statewide manufacturing program